PINE-SOL
IT’S THAT KIND OF CLEAN
THE POPE, BARACK OBAMA, OR CELEB COUPLE BORIS KODJOE AND NICOLE ARI PARKER PROBABLY WON’T SHOW UP TO YOUR HOUSE UNEXPECTED… BUT IF THEY DID, YOU’LL BE HAPPY YOU CLEANED WITH PINE-SOL.
BROADCAST / OLV / DIGITAL / SOCIAL
TV
AND THEN COVID HIT…
And no one was randomly showing up at people’s homes anymore. No one was going anywhere. So, they pulled the campaign shortly after launch. But instead of crying over spilled Pine-Sol, we took all of our footage from the campaign and re-engineered the story, saving the campaign and our clients a ton of money.