PINE-SOL
THE PINE-SOLE
WE PARTNERED WITH VASHTIE, THE FIRST WOMAN TO EVER DESIGN AN AIR JORDAN, TO DESIGN AND DROP A LIMITED EDITION SNEAKER THAT SUPPORTED BLACK WOMEN ENTREPRENEURS.
PRODUCT / SOCIAL
VASHTIE ANNOUNCED the COLLABORATION on her social
The pine-sole WAS DROPPED ON HER SOCIAL AND sold out within minutes
sneaker and pine-sol heads alike received a custom hard wood floor box containing the limited edition pine-soles, as well as other swag
The sneaker drop lead to the LAUNCH of the first ever pine-store with all proceeds supporting black women entrepreneurs
