GO RVING
GO RVING FULL BRAND REDESIGN
GO RVING WAS IN NEED OF SOME FRESH BRANDING, FROM THE TIRES UP. SO, WE PULLED ELEMENTS FROM OUTDOOR LIFESTYLE AND THE OPEN ROAD TO APPEAL TO YOUNGER AUDIENCES.
CREATIVE DIRECTED WITH MY PARTNER IN CRIME, JEFFY P AND THE FCB CHICAGO DESIGN GROUP
LOGO
OLD
NEW
A STEERING WHEEL
THE OPEN ROAD
A HORIZON IN THE DISTANCE
A BOLD AND FRESH COLOR PALLETTE
PHOTOGRAPHY
